Lead: A lead is a person who has in some way form interest in your company product or services.
Lead Generation: Lead generation is the process of attracting and converting strangers into someone who has indicated interest in your company’s product or service, & taking their contact details.
We have 4 pillars to generate Leads:
Call to action
Call To Action: A call to action (CTA) is a statement designed to get an immediate response from the person reading or hearing it.It can be an image,button, or message that call website visitors to take some sort of action. Call to action phrases use action verbs, like:
Click here for
Landing Page: A landing page is a web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, or similar places on the web.There are two types of landing pages:
Squeeze page: They are mainly used for enquiry generation and focus mainly on only one particular service.
Warm Up page:They are used to define or provide information about multiple services.
Landing page should contain:
Headline(should match call to action)
Offers:Some of the commonly key offers on websites:
Consultation for professional service
Forms: Forms are commonly used to provide user interaction on websites and in web by filling some details. Some of the form types:
Pop up forms
Exit Intent Pop ups
General or Embedded Forms
Why Is Lead Generation Importanat:
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
CRO: It stands for conversion rate optimization. CRO is the process of enabling people to take an action when they visit a website. By designing and modifying certain elements of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave.This technique is used for proper utilization and optimization of our webpage.
Why to do CRO?
It improve quality of leads.
Its essentially free.
Paid advertising is getting competitive.
It lower your customer acquisition cost.(CAC)
A/B Testing: It is used to test or help to judge / understand which webpage is good, which performs more better.