What is Digital Marketing & how it works???

What is Digital Marketing & how it works???

Buying behavior has dreadfully changed over the past decade, and now more consumers have started(and often ending) their buying journey online,  showing interest in digital marketing .It’s important for business owners to understand how digital marketing works so that they can tragically use the right digital tools and approaches to reach and engage their audience. But, firstly we will discuss what digital marketing is.

What is Digital Marketing?

Digital marketing is a marketing technique that involves usage of digital medium such as internet and wireless for creating awareness,  consideration , purchase and loyalty for a brand,  product or service. In simple words digital marketing is a form of marketing products or services that involves electronic devices. Digital marketing focus to help businesses reach there target users through the internet and other digital avenues.

How Digital Marketing Works:

The key to understand  how it all works is by knowing each element of digital marketing and recognizing how each can help you reach your marketing goals.

♦Affiiate Marketing

It  is the process of earning a commission by promoting other people’s (or company’s) products by sending traffic and buyers. Affiliate marketing basically involves two or more companies in which one is paying other for conversation. This can be considered as CPA (Cost Per Action), that the affiliates get for each conversation

♦Search Engine Optimization

Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results.


  •       User search keyword on google .
  •       Buisness will find most popular keyword using keyword planner tool.
  •       After that they will simulate that tool to their website through HTML, CONTENT, ARCHITECTURE .
  •       Than after this they will increase their traffic by  doing promotions.
  •       Finally get rank from GOOGLE.

♦Content Marketing

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing.

♦Social Media Marketing

It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing

♦PPC Advertising

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

E-MAIL Marketing

Email marketing allows you to update your email subscribers on a regular basis about your company. This fosters a relationship unlike any of the other types of digital marketing. Your email updates provide value to your consumer. As a result, you build brand trust and brand loyalty.


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